Team Building for Small to Medium-sized Businesses

Setting up your own little business is nerve-wracking enough, particularly if you have simply a little experience. Nonetheless, the right realization could help you pick your business from where it is today to wish to see it in the in close proximity to future. It truly is essential that you can understand that the success behind running a successful small business is to find out art of taking care of your team of employees. Another inevitable fact is that with no right set of leadership skills and team building techniques, aims will never reach the ultimate stage of achievements.

Therefore, this is an eye-opening article emphasizing on the value of taking team building workshops and command trainingseriously. This calls that you can spend sufficient time and resources to motivate your team give their best.

Why SMEs should consider team building workshops:

Allow me to share four imperative reasons for small and medium-sized businesses to invest in team development workshops:

1. Builds the trust factor- Trust is a crucial component in any business, in particular when your employees are striving hard on a daily most basic to accomplish objectives and develop the organization. Building a trust among your employees will benefit your business immensely, as the trust factor is sufficiently strong to make or break your business. One great way to build this is to do a blind fold face painting session. People from magictouchfacepainting.com.au are excellent at helping you out.

2. Helps convenience conflicts- A small business means much more communication, which at times due to diverse personalities can end result in a rise in conflicts among the list of employees. Enrolling your small team for a team development workshop will help ease your concerns and encourage your employees to bond more robust and become more accustomed to each other’s personalities.

3. Assists in increasing collaboration- Within an organization, whether small or big; playing the blame game is a common occurrence. And hence, it is essential to nip the concern in the bud and encourage collaboration among the employees as a course of their daily business activities. You could consider team building activities that require all the employees to participate simultaneously.

4. Effective leadership, communication- No more team can function skillfully without a strong going leader. Therefore, for your company to boom without the obstacles, you have to have your leaders join a management development program, which will strengthen their knowledge of how to effectively find the team to work towards one common goal and make appropriate use of the theoretical knowledge they possess.

As a tiny business, a cohesive team of employees is a major stepping stone to success. It is important that you can be familiar with reason of your organization and work closely with they towards accomplishing the set in place objectives together as one.

When Weird Marketing Works

Marketing is supposedly all about standing out. A lot of the time, marketing and advertising teams stick to methods that are tried and true. They rely on what they know will work. This is a sensible way to go about things since most businesses would prefer to spend money on what works than an experiment.

There are days when someone does try something new and radical.

There are two possible results from such an approach. The one that businesses and marketing people fear is a failure. The idea does not catch on, floundering badly and forcing things to go back to the drawing board.

The other possible outcome is that it works spectacularly. In some cases, they succeed beyond anyone’s expectations and become famous for it. Every industry has at least one such story.

One of the more unusual approaches is to go with humour. It doesn’t seem to matter whether your product is spectacular or mundane. Finding humour to connect with it that does not make fun of it can do wonders for your marketing strategy.

Though, depending on how silly your product is, you might be able to get away with some extremely self-deprecating humour.

Another strategy that is just as likely to seem tacky as it is to work is to get something named after you or your product. Convincing parents to name their child after your product seems cruel. However, back in 1999, a website called Half.com convinced a town to rename itself after their site.

Yes, this is a strange thing to do. It wasn’t even that prominent or popular a town. If marketing is about getting your little spot on the map, what’s so bad about making that literal?

The plan worked, by the way. EBay also purchased it for $300 million. That is a pretty good deal, and no doubt it wouldn’t have happened if not for the town renaming.

There is also the story of diamond candles. The story is one that proves an adage right. The products that are the most marketable are the ones that have those plans built into their very nature.

The company sold candles. The twist was that there was a ring inside it, with varying values. This may sound like an odd way to sell rings, but it works.

Market studies show that the most likely people to buy or want candles are women. Engagement rings are marketed towards women, even if it’s men that do the buying. The combination seemed logical (if a bit unorthodox), and it has turned out to be a winning idea.

The lesson of these stories is simple. Sometimes, the out-there and unorthodox is the way to go. You can’t always run with the crowd because that means you blend in. The last thing a marketing campaign wants to do is blend in.

Keep your strange ideas. They can work sometimes, and bring incredible results. Yes, sometimes they will falter and end up not working. However, others can work wonders for your game plan.

Word of Mouth Tactics

With or without our knowing, our company is constantly affected by individuals around us, be it members of the family or friends or acquaintances or neighbours even. Back in the full days, when the internet was yet to be born, people was required to interact face-to-face and make connections through word-of-mouth communication which exercised pretty well. Now it’s more of people-to-computer, however the idea is the same plus much more convenient. Since social influence is ingrained in every single human, word-of-mouth marketing is a effective tool highly! Majority of us trust advice from family and friends, more than every other form of marketing.

1. Know Your Brand

You should know your brand inside-out. Be clear in what your brand means, what exactly are its values, what products you provide and how do it help people. This can help you present your brand in a genuine way that your audience can appreciate. Trust can be easily built once you’re certain of what you are, since people dig confidence.

2. Prioritize Mindset Before Technology

A lot of their time must be focused on doing research on the intellects of your audience and what actually makes them talk about. Consumer behaviour must be studied frequently since it changes regarding to new developments. This helps it be simpler to strike the right place of your market. Anyone can send a couple of emails, but heading that extra mile by professionally interacting with your visitors and learning what they expect from you will come in really handy. Uncover what drives visitors to reveal content or reviews and use these elements in your favor.

3. Provide Top-Notch Products & Services

Give something incredible for individuals to share with you. Customers will keep in mind your products and services only once your home is up to, or go beyond their goals by providing quality in what you sell and exactly how it comes by you. Your product, your ads, your sales page and the rest must make sure they are feel you’re worth their time. Word-of-mouth marketing can be both, negative and positive. It can enable you to get down if your visitors are unhappy with your brand and conclude complaining publicly about their bad experience. You intend to avoid negative promotion definitely!

4. Advertise Through Influencers

Advertising your brand through influencer engagement is indisputably effective in making leads. This word-of-mouth tactic works like a charm since these influencers might curently have an influence on the audiences’ purchasing decisions. Influencers can range between famous public advertising actors from YouTube or Tweets or Facebook to even industry leads. Interacting online with a huge brand, for example, can get you their followers and boost your visibility drastically. Pick relevant, popular and real influencers to take your social engagement to the next level.

5. Capitalize On Loyalty

Give your dedicated and regular customers special bonuses, additional offers and exclusive content that can make them feel privileged and special. They’ll definitely want to talk about their happy experience with relatives and buddies and become loyal brand advocates you’ve always wanted. Make your audience happy watching them advocate your brand on interpersonal platforms! Do not forget to say thanks to them and show appreciation – helps maintain a good brand image.

Using Social Media for Improving Sales

Social media is everywhere, and sales teams learn to make use of that.

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Social media ties everyone together, makes even previously isolated markets are now within reach. This range makes them a great avenue for doing marketing.

However, there are some concerns about how to best use it. People on social media don’t like having things shoved in their faces. If a business is going to sell and market to an audience, the methods have to be subtle and subdued.

Pictures are important. Humans tend to be a very visual species, and if all you have is text, it loses some of the impacts. You want relevant, eye-catching pictures with every social media action you take.

One of the keys to making a consistent and efficient social media sales campaign is the use of hashtags.

Hashtags are a great way to unify often different and scattered social media content. Make sure they’re not generic, but something that can be tied to your business or event specifically.

Add a hashtag to something to make sure it’s associated with the topic. Don’t be afraid to make multiple tags, so it’s easier to differentiate your promotions.

Remember to own and control the tag. You don’t want to let negativity dominate the discussion.

Flash sales announced on social media create urgency – and urgency sells!

People are more likely to buy things if they don’t

have a l

arge window of opportunity. Customers feel as if the opportunity won’t come up again.

Use social media to announce a flash sale, making them constantly check your accounts – and giving you more time to get your message across.

Do you have a mobile site yet? You should!

More and more people are going online through their phones. You want to have a website you have optimised for access from a tiny phon

e screen if you want to stay competitive.

Promote free shipping.

Everyone loves free

s

tuff, and when people buy online, one of the concerns is always going to be shippin

g. Create a promotion that gives free shipping for certain actions on social media. You’d be surprised how often that gets the kind of reaction you want.

Finally, you want your social media presence to be out there, not hidden away.

A Facebook, Twitter, and whatever else won’t do you much good if no one knows they exist. You want to make sure your accounts engage people. Maybe link to it on your main website or a few affiliate marketing programs, spreading the link around.

If you can afford to advertise

on TV, commercials are also perfect for spreading the word about your social media presence.

There are other ways, of cour

se. Specific strategies and moves are hard to pin down without knowing the plan and the resources available to business. What we’ve outlined above is general, though. No matter what your situation, you can adapt the above to work for your ventures.

 

The Influence of Social Media

At one point in the life of social media, it was thought of as a futile attempt for people to try and bare themselves in front of others. Today, social media connects all of us and is considered by many as a necessity.

But how much influence do we get from social media? Nicholas Christakis talks about how much social media can influence us. Marketers better listen as this can give you a good idea on how much your prospective customers will be affected by your campaigns on social media.

 

Spoon fed marketing

Marketing is about imparting the estimation of a different administration, or item (or brand) to potential clients in the endeavor of advancing or offering. Marketing is utilized to increment benefits through an increment of item deals for the natural advantage of the organization or brand. However in nonrevenue driven association, advertising is used to build a presentation, mindfulness, and take-up. Marketing connects social orders material needs/wants with its financial reaction designs, and its swing would like to manufacture long haul connections that advantage the item and administration supplier. Given on all levels from large companies and associations, showcasing takes a shot at all levels for the benefit of all included.

What is Marketing?

Marketing is about communicating the value of a particular service, or product (or brand) to potential customers in the attempt of promoting or selling.

Marketing is formed in all sorts of ways and fashions, with the oldest being Word of Mouth (WOW). This means as it sounds, he word of mouth between people sharing their experiences, and views/opinions on products and services.

 

Marketing is used to increase profits through an increase of product sales for the overall benefit of the company or brand. However in a non for profit organisation, marketing is used to increase exposure, awareness and take-up.

Non for profits rely on a lot of social media marketing (previous post) to communicate messages and their advertising to target audiences and citizens.

Marketing involves choosing target markets through a series of analysis and segmentation procedures. It takes understanding of the market and consumers to really get the most out of marketing strategies.

 

Marketing essentially links societies material needs/desires with its economic response patterns, and it turn hopes to build long term relationships that benefit the product and service provider.

Provided on all levels from enterprise and organisations, marketing works on all levels for the benefit of all involved.

Social Media Marketing example – Window Cleaning Business

Here is an example of using social media marketing to draw and attract the attention of others in increasing awareness of your business. If you haven’t jumped on the social media train…. NOW is a good time.

window

Here you can see the use of Facebook as a social media platform to promote this window cleaning perth business (click on the link to go to their website).

 

Essentially using Facebook, you create a business profile just as you would your own personal profile, where you fill in/out all of your information including contact details, services, photos etc. When people then land on the page they are able to gauge your business and your service without even going onto your website.

It essentially creates additional streams for people to find you, just as you would if you were advertising in the Yellow Pages (now getting old school, but still relevant)

*Please note this business is a friend of ours here at spoonfedraleigh and we have permission to show.

Social media marketing

So what is social media marketing ?

As social media seems to be the most popular trending thing happening in this century. But does it hold a place for business? Of course it does.

The simplest and broadest way of describing what social media marketing is: “Social media marketing is the process of obtaining traffic to your website or increasing awareness/attention of your business through social media sites.”

The most effective way of using social media marketing is to focus all and any efforts on developing content that draws in the attention of the user and encourage them to share what is in front of them across the social media networks they are involved in.

Think of it as the modern day word of mouth, except online, using no mouths. People sharing their interest with others, whether it be via websites, messages, news feeds/posts about a particular product/service or event/meeting they have seen.

It almost then becomes free marketing for the business as consumers are actively sharing their message without being paid a thing. The result is more trust in that business (if referral comes from a friend or family member for example) and everyone benefits.

Without effectively placing yourself on social media networks, businesses are robing themselves of opportunity to be found. Today’s times call for electronics and an online presence is the way to tick the box.

Entrepreneur

Each entrepreneur needs to draw in more customers and expand their income. There is a straightforward mystery to little business advertising that does this, and I’m going to let you know what it is. A few times each day I get messages like this from persevering business people and entrepreneurs; “I’m a picture taker in a profoundly aggressive business, Dallas/Fort Worth. What would I be able to do to appear as something else, extraordinary and deeply looked for after?” Is it definite to say that you are in the same circumstance? Would you like to position your items and administrations exceptionally so you can develop your business? Presently you have to take in the most capable mystery in showcasing, one that can assist you with multiplying or triple your business in months. The key to efficient little business promoting is necessary; give your prospects the data they need. I recognize what you’re stating. You as of now do this, and you have a rundown of fulfilled customers to demonstrate it. In any case, regardless of an effective reputation you’re still not drawing in the same number of new customers as you need. I’m certain your items and administrations are what individuals need, and you have numerous fulfilled customers to demonstrate it. Most little business advertising comes up short because it erroneously gives prospects data they aren’t occupied with and won’t react to. When you sign up another customer, you will probably make them glad by providing the unrivalled administration or items. The same guideline lives up to expectations in promoting. Put your prospects’ advantage first in your showcasing and you’ll emerge from the opposition, turn out to be exceedingly looked for after and have a bigger number of customers than you ever envisioned. This sounds unimaginably clear and straightforward.