At one point in the life of social media, it was thought of as a futile attempt for people to try and bare themselves in front of others. Today, social media connects all of us and is considered by many as a necessity.
But how much influence do we get from social media? Nicholas Christakis talks about how much social media can influence us. Marketers better listen as this can give you a good idea on how much your prospective customers will be affected by your campaigns on social media.