Marketing is about communicating the value of a particular service, or product (or brand) to potential customers in the attempt of promoting or selling.
Marketing is formed in all sorts of ways and fashions, with the oldest being Word of Mouth (WOW). This means as it sounds, he word of mouth between people sharing their experiences, and views/opinions on products and services.
Marketing is used to increase profits through an increase of product sales for the overall benefit of the company or brand. However in a non for profit organisation, marketing is used to increase exposure, awareness and take-up.
Non for profits rely on a lot of social media marketing (previous post) to communicate messages and their advertising to target audiences and citizens.
Marketing involves choosing target markets through a series of analysis and segmentation procedures. It takes understanding of the market and consumers to really get the most out of marketing strategies.
Marketing essentially links societies material needs/desires with its economic response patterns, and it turn hopes to build long term relationships that benefit the product and service provider.
Provided on all levels from enterprise and organisations, marketing works on all levels for the benefit of all involved.