Social media is everywhere, and sales teams learn to make use of that.
Social media ties everyone together, makes even previously isolated markets are now within reach. This range makes them a great avenue for doing marketing.
However, there are some concerns about how to best use it. People on social media don’t like having things shoved in their faces. If a business is going to sell and market to an audience, the methods have to be subtle and subdued.
Pictures are important. Humans tend to be a very visual species, and if all you have is text, it loses some of the impacts. You want relevant, eye-catching pictures with every social media action you take.
One of the keys to making a consistent and efficient social media sales campaign is the use of hashtags.
Hashtags are a great way to unify often different and scattered social media content. Make sure they’re not generic, but something that can be tied to your business or event specifically.
Add a hashtag to something to make sure it’s associated with the topic. Don’t be afraid to make multiple tags, so it’s easier to differentiate your promotions.
Remember to own and control the tag. You don’t want to let negativity dominate the discussion.
Flash sales announced on social media create urgency – and urgency sells!
People are more likely to buy things if they don’t
have a l
arge window of opportunity. Customers feel as if the opportunity won’t come up again.
Use social media to announce a flash sale, making them constantly check your accounts – and giving you more time to get your message across.
Do you have a mobile site yet? You should!
More and more people are going online through their phones. You want to have a website you have optimised for access from a tiny phon
e screen if you want to stay competitive.
Promote free shipping.
Everyone loves free
tuff, and when people buy online, one of the concerns is always going to be shippin
g. Create a promotion that gives free shipping for certain actions on social media. You’d be surprised how often that gets the kind of reaction you want.
Finally, you want your social media presence to be out there, not hidden away.
A Facebook, Twitter, and whatever else won’t do you much good if no one knows they exist. You want to make sure your accounts engage people. Maybe link to it on your main website or a few affiliate marketing programs, spreading the link around.
If you can afford to advertise
on TV, commercials are also perfect for spreading the word about your social media presence.
There are other ways, of cour
se. Specific strategies and moves are hard to pin down without knowing the plan and the resources available to business. What we’ve outlined above is general, though. No matter what your situation, you can adapt the above to work for your ventures.