With about millions of apps strolling in several app stores and hundreds of apps getting submitted daily, isn’t it obvious that the app space is the toughest and competitive one? Apple’s App Store and Android’s Play Store are unquestionably the two most prominent app stores at present that feature millions of astounding mobile applications and represent the greatest malls of the technology world. However, not every of them get marketed in the right manner and gain profound prominence in the stores. As the stores are the only distribution platforms where users visit to get appropriate mobile applications that will best serve their interests or needs, marketers or owners deliberately needs some surefire ways to help their app featured at a winsome position in the store.
#1 Build an app that is salient and unique in purpose
The first thing that appreneurs should know that the stores do not acknowledge low-quality stuff. Thus, to get the approval seal from them, one must make their app a stellar and offbeat by incorporating incomparable features.
#2 Make sure it has uniform usability
One effective way to show that your application is dedicated one and deserves great prominence in the store is making it universal. Owners require to create apps that work well on all robust mobile OS platforms and devices, including Android versions, iPhones, iPad and even on smart wearables.
#3 Comes with latest features
Besides, checking the app’s compatibility with the different OS versions and devices, it’s also imperative for owners to incorporate or make use of the newest features of Android or iOS. This ensures that the application developed will be providing an enriching experience to users.
#4 Running frequent updates and roll on new features
Constantly running updates and adding up improved features surely aid in scaling up an app’s position in the store. This is because the ratings improve following every update and stores take the users ratings into consideration.
#5 Localisation is the key
Localisation is a prerequisite for any path-breaking app idea that is to flourish in wider markets and over cross-border nations. It cannot be targeting all of the global audience and hence owners need to localise its approach, support native languages and incorporate functions suiting to regional preferences.
#6 Optimising techniques for listing in the store
The work does not end once an app gets listed among the top lists. What if the listing is disorganised with no proper title, wordings, and visuals of the application? Surely, no users will be hitting the download/install button. Thus, appreneurs need to brush up their app’s listing with a great title, promo message, and screenshots.
#7 Choosing relevant and fitting keywords
The only way users will know about your app’s name or find it in the stores, is by typing the words that represent its utility/purpose in the search fields. So, surely the makers should stuff the right set of keywords on the name and description that will make the app easily discovered out in the search fields.
#8 Adding up luring visuals
The role of graphics can never be underestimated. From icon to the pages, everything needs to be appealing to the users. Hence, the screenshots that represent the app in the listing should be visually attractive.
#9 Collecting many users feedback
An app can be spotted as a popular one in the stores if it has enough positive comments and reviews from existing user base. More constructive feedbacks encourage the users to install them.
#10 Appealing to the niche segment
If owners can nail a unique purpose to target the niche segment beautifully, they can assure that their app will top the list in respective category in the store. Further, focussing on the niche audience helps inevitably in outpacing the competition in the crowded marketspace.
While following this easy guidance can help owners frantically in boosting their prominence in the stores, there is also the need for tracking key performance metrics like usage rate, downloads times, session rate, uninstallation rate to perceive the actual position of the app to its target users.